Andrew will be ready to answer questions that are most pressing to startup founders, business owners, and anyone keen to gain insights about Branding and Marketing.
Andrew is a seasoned brand strategist with over 30 years of experience helping brands find their distinctive voice and stand out from competitors. His recent success includes leading the creation of TiNDLE, Singapore's first plant-based unicorn, from zero to nearly $1 billion in under two years.
Expertise
• Shaping brands across diverse categories: commodities, luxury, simple, scientific
• Attracting loyal customers with impactful messaging and strategies
• Creating sustainable success and market leadership for businesses
Achievements
• Over 30 years of experience in brand strategy
• Guided TiNDLE to nearly $1 billion value in under two years
• Teaches brand strategy at National University of Singapore Business School
• Supports Singapore companies through Enterprise Development Grant program
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