NEW RELEASE: WHY NAIISE FAILED? A CASE STUDY

Andrew Crombie

Location: Singapore

Discipline: Brand Strategy and Experience Design across Diverse Industries

Specialist in:

  • Brand Strategy Development and Positioning for Startups and Established Companies
  • Retail Experience Design and Innovation
  • Health and Wellness Brand Communications
  • Cross-Industry Brand Consulting from Luxury to Tech Sectors

Experience:

  • Over 30 years of experience in brand strategy and design across multiple industries, with a focus on Asia-Pacific markets
  • Chief Brand Officer at Crombie Consulting, leading brand strategy development for startups and established companies
  • Director and Consultant at various ventures, including Crombie.design, Meraki Venture Partners, and Scalpelworks, providing strategic guidance to tech startups and health-related brands
  • Track record of success with global brands such as Chanel, Razer Computers, GSK, and J&J, as well as experience in guiding Singapore's first plant-based unicorn, TiNDLE, to nearly $1 billion value in under two years

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