Experience:

• Over 30 years of experience in brand strategy and design across multiple industries, with a focus on Asia-Pacific markets
• Chief Brand Officer at Crombie Consulting, leading brand strategy development for startups and established companies
• Director and Consultant at various ventures, including Crombie.design, Meraki Venture Partners, and Scalpelworks, providing strategic guidance to tech startups and health-related brands
• Track record of success with global brands such as Chanel, Razer Computers, GSK, and J&J, as well as experience in guiding Singapore's first plant-based unicorn, TiNDLE, to nearly $1 billion value in under two years