Talk / Marketing to Win
Common Market Entry Strategies and Opportunities in Southeast Asia
Southeast Asia is no longer what it once was decades ago. Modern Southeast Asia is now characterised by high economic growth with economies like Indonesia, Malaysia and Thailand experiencing an economic boom. With such economic growth comes increased business opportunities.
Business that can leverage on these rapidly developing economies would be able to grow and scale their businesses at an unprecedented pace. A perfect example is ‘Grab’, that is growing at more than 40 percent compounded annually. The question is, how can businesses latch on to this opportunity?
Join us as we share about the common market entry strategies and opportunities in Southeast Asia, and how your business can benefit from it.
Overview
This talk aims to provide attendees with valuable insights and practical guidance on common market entry strategies and opportunities. By understanding the different approaches and factors influencing market selection, attendees will gain the knowledge and tools to make informed decisions when expanding their business internationally. From exporting and licensing to joint ventures and acquisitions, this talk will explore the pros, cons, and considerations for each strategy, helping attendees unlock new growth potential in diverse markets.
Agenda
- What are the common market entry strategies in Southeast Asia?
- What are the business opportunities in Southeast Asia?
- How can your business benefit from expanding in Southeast Asia?
Meet the Speaker
Jeslin Bay
As a business scaler, she has expertise in business partnerships, human resources, market entry, and business structuring in Southeast Asia. She also co-founded a fashion brand, SHINE APART, specialising in loud outerwear, stylish and yet professional pieces. Being trained in operations and organisation management, Jeslin also conducts deep analytical dives into target subject matter, both internally and externally. Her responsibilities also include formulating frameworks and business tools to provide objective and innovative solutions to the clientele and business development.
