Why Startups Fail Case Study
Case Study 10: Flash Coffee
Getting Business Right: Real Stories
Ever wondered why some businesses soar and others flop? Our Business Case Studies break it down simply. Whether you're just getting started or have been in the game for a while, these real stories give you the dos and don'ts to make your next move. Learn from others and pave your way to success.
Case Study Description
Materials: PDF Files & Startup Failure Checklist
Flash Coffee was once set to revolutionize the coffee industry in Southeast Asia. The company is best known for its forward approach, letting customers order online and get it delivered or picked up. True to its name, Flash Coffee became a sensation for serving coffee in a flash.
Within just two years of its inception, Flash Coffee took over almost all coffee addicts in Indonesia, Thailand, Singapore, and other parts of Asia. Until they suddenly shut down in Singapore, although the company remains fighting for its fate in the rest of its markets, all eyes are waiting on its ultimate fate. So, what went wrong?
