Toolkit / Building your Brand
Landscape Analysis
The Landscape Analysis Template provides an integrated toolbox for entrepreneurs to evaluate their current business standing, assess the competitive environment, and determine high-level strategic options on a single canvas. By facilitating SWOT analysis, competitor analysis, and capturing analytical insights, this template enables startups to identify critical internal strengths and weaknesses, profile external marketplace threats and opportunities, analyse the positioning and differentiation of current competitors, and summarise actionable findings that inform strategic decisions and planning for both short and long-term time horizons.
Overview
The Landscape Analysis Template enables entrepreneurs to systematically evaluate their competitive positioning and strategically analyse their current business standing and options in a single template.
This integrated analysis template facilitates startups in profiling internal strengths and weaknesses via a SWOT framework, identifying key players and assessing the market landscape competitive environment, summarising core findings and insights extracted from the diagnostic process, and outlining data-driven strategic decisions or next steps based on analytical conclusions.
Toolkit Material
- PDF Booklet (108 pages)
