Course / Build your Brand
How to Prepare for Market Entry in Southeast Asia
This course highlights how to prepare your business for new market entry. It covers the entire process of preparation, which includes identifying, researching, reviewing and internalising the information gathered.
Overview
One of the early entrants providing ride-hailing, food delivery, and transportation, Uber decided to leave the fragmented Southeast Asia (SEA) market. Likewise, after operating for 15 years in Singapore, Carrefour has decided to exit Singapore as one of the main reasons is its inability to differentiate from its competitors and retain customers.
Undoubtedly, Market Entry is a complicated activity involving many strategic business decisions that even multinational corporations can fail. It consists of developing and re-evaluating the product and its positioning in the market. In addition, the company will also need to consider various factors such as barriers to entry, the cost of marketing, sales and delivery, and the estimated demands to enter the new market.
Learning Outcomes
- Identify the offerings, customers, unique selling proposition, and partners in your home country or headquarters
- Research effectively about your targeted new market
- Internalise all these changes from 2 aspects — process and people, to ensure your business can run smoothly
Course Materials
- Videos: 22 Short Videos
- Course Materials: PDF Slides & Activity Templates
Course Outline
Meet the Instructor
Jeslin Bay
Jeslin Bay is the Managing Partner of BlackStorm Consulting. As a business scaler, she has expertise in business partnerships, human resources, market entry, and business structuring in Southeast Asia. She also co-founded a fashion brand, SHINE APART, specialising in loud outerwear, stylish and yet professional pieces.
Being trained in operations and organisation management, Jeslin also conducts deep analytical dives into target subject matter, both internally and externally. Her responsibilities also include formulating frameworks and business tools to provide objective and innovative solutions to the clientele and business development.
