Why Startups Fail Case Study
Case Study 05: Multiply
Getting Business Right: Real Stories
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Case Study Description
Materials: PDF Files & Startup Failure Checklist
Before Facebook, there were a couple of social media services that people are addicted to. One of them is Multiply. Multiply started as a social networking platform where users shared photos, blogs, videos and others. It was one of those social media websites that required you to have an account to view your friends' blog posts and photo galleries.
But Multiply was more than that. It aimed to provide a social networking platform for buyers and sellers throughout the globe with a unique twist of eCommerce. Let’s see how this hybrid model of eCommerce and social networking came to be. And why did it fail?
