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Toolkit / Building your Brand

Product Planning

The Product Planning template provides a centralised toolkit for product managers and marketers to plan and execute successful product launches. This comprehensive template covers key aspects of product development including planning, marketing mix, pricing, communications, financial analysis, and risk management.

Overview

The product planning template is an essential framework for cross-functional teams to align on bringing new products to market. This template facilitates planning across product requirements, market analysis, go-to-market strategy, launch budgeting, and performance tracking.

With this template, product teams can outline timelines, assign responsibilities, identify risks, and create integrated launch plans to effectively introduce new products to customers. The standardised structure optimises new product rollout through enhanced preparation, coordination, and measurement.

Toolkit Material
  • PDF Form

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