NEW RELEASE: WHY NAIISE FAILED? A CASE STUDY

Rainy Fu

Location: Chicago, United States

Discipline: Creative Direction and Brand Strategy in Music and Entertainment

Specialist in:

  • Branding, Graphic Design, and Motion Graphics for High-Profile Clients
  • Cross-Cultural Design Approach Bridging Asian and American Aesthetics
  • Art Direction for Luxury Events and High-Production Commercial Projects
  • Developing and Maintaining Brand Identity Across Global Campaigns

Experience:

  • Over 10 years of experience in creative direction and design, recognised as the global 4th Art Director of the Year at The One Show in 2018
  • Senior Art Director at Spotify, leading design on major global campaigns and maintaining brand identity across advertising and social media platforms
  • Co-founder and Creative Director at Design Never Sleeps, offering comprehensive brand strategy and design services that fuse Eastern and Western design concepts
  • Proven track record of collaborating with renowned brands such as Pepsi, Lexus, Audi, and Adidas, consistently delivering impactful branding strategies and creative solutions

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