NEW RELEASE: WHY NAIISE FAILED? A CASE STUDY

Roberto Kauffmann

Location: Bangkok, Thailand

Discipline: E-commerce, Digital Transformation and Productisation Strategy in Southeast Asia

Specialist in:

  • E-commerce Enablement and Scaling for Emerging Markets
  • Product Management and Productisation of Business Operations
  • Data Analytics and AI-driven Business Intelligence
  • Cross-Cultural Business Strategy Across Europe, Middle East, and Asia

Experience:

  • Over 20 years of experience in product management and consulting across multiple continents, with a focus on Southeast Asia in recent years
  • Group Chief Product Officer at aCommerce, leading the largest e-commerce enabler in Southeast Asia, serving major brands and driving technological innovation
  • Chief Product Officer at Shopmatic, scaling a SaaS e-commerce platform to 400k+ merchants across India and Southeast Asia
  • Advisor to startups in Japan, Singapore, and Thailand, leveraging expertise in fintech, scaling up, and monetization strategies
  • Track record of success with global corporations, including Sony, Oracle, and MoneyGram, as well as experience with government projects and startups

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