Sealing business deals are essential to organisations of all kinds. While businesses are familiar with closing a case in their home country, obtaining a client overseas will be pretty challenging. The company needs to seal business deals outside of its home country to expand overseas successfully. Companies tap on a more extensive consumer base and reap greater profits by expanding overseas.

Before approaching a potential client overseas, the company will need to consider various factors such as cultural and business norms by presenting themselves as business owners who care about the country's unique culture. Additionally, the company will need to anticipate the potential challenges and obstacles. By doing so, it increases their chances of being able to have a strong foothold in the foreign market.

According to the Asian Development Bank data, Southeast Asia grew at a robust 4.8% in 2019 and has been touted as one of the fastest developing regions globally, well above the global average of 3.2%. The region is a force to be reckoned with and has proven itself a lucrative country to conduct business in. Many companies have flocked to partner up with various companies in Southeast Asia, some meetings significant success.

• Identify the offerings, customers, unique selling proposition, and partners in your home country or headquarters
• Know how to prepare to expand into Southeast Asia
• What are the cultural and business norms to be aware of when meeting locals
• Review and communicate your plan from a macro perspective
• Negotiate for the best possible benefits for your company to have a smooth entry into the country

• Videos: 9 Short Videos
• Course Materials: PDF Slides & Factsheet