Why Startups Fail Case Study
Case Study 06: Vaniday
Getting Business Right: Real Stories
Ever wondered why some businesses soar and others flop? Our Business Case Studies break it down simply. Whether you're just getting started or have been in the game for a while, these real stories give you the dos and don'ts to make your next move. Learn from others and pave your way to success.
Case Study Description
Materials: PDF Files & Startup Failure Checklist
Vaniday was the ultimate beauty and wellness discovery platform. It's a must-have for all beauty junkies out there. What went wrong with this one?
Vaniday was Singapore's leading online booking platform for beauty and wellness services, backed by Rocket Internet, the world's largest 100% operationally involved internet investor. Customers could learn about new services and local salons and book appointments online. Salons could promote their work, connect with new and existing clients, and grow their businesses.
Vaniday was the new one-stop-shop wellness and beauty treatment platform, providing a wealth of experts at our fingertips. It bridged the gap between personalised salon services that fit the consumer's needs and more bespoke online booking experiences.
This unique selling proposition of Vaniday made headlines, which meant big opportunity and a big chance to change the industry. Why did it fail?
